Architex

Scope: Brand Identity, Branded Collateral, Website Build, Marketing, Ongoing Brand Maintenance

Client: Architex

Programs: Adobe Creative Cloud, Framer

Project: As Architex (a legacy architecture, planning and development consultancy) prepared to join the Mijasu family, I was brought on to lead the full brand transformation, overseeing brand identity design, collateral, website build, marketing rollout and ongoing brand maintenance. As the primary designer and creative lead, I shaped a visual direction that reflects the company’s 45+ years of architectural expertise.

The identity centres on the qualities reliable, experienced, earnest, hardworking and precise, drawing inspiration from blueprint drafting, technical documentation and structured architectural forms. .This system extends seamlessly across print and digital touchpoints, creating a cohesive, modern and enduring visual language that strengthens Architex’s presence within the industry