Architex

Scope: Brand Identity, Branded Collateral, Website Build, Marketing, Ongoing Brand Maintenance

Client: Mijasu

Programs: Adobe Creative Cloud, Framer

Project: As Architex (a legacy architecture, planning and development consultancy) prepared to join the Mijasu family, I was brought on to lead the full brand transformation—overseeing brand identity design, collateral, website build, marketing rollout and ongoing brand maintenance. As the primary designer and creative lead, I shaped a visual direction that reflects the company’s 45+ years of architectural expertise.

The identity centres on the qualities reliable, experienced, earnest, hardworking and precise, drawing inspiration from blueprint drafting, technical documentation and structured architectural forms. A bold logomark communicates accuracy and discipline, supported by a blueprint-blue primary colour anchored in trust and experience, with material greys referencing construction, structure and foundation. The typography pairs a strong, confident primary typeface with a clean minimal sans-serif, balancing precision with clarity.

This system extends seamlessly across print and digital touchpoints, creating a cohesive, modern and enduring visual language that strengthens Architex’s presence within the industry